MICE · Delhi · Since 2009

Dealer Incentive Tour In Delhi

Reward trips for the distributors who carried the year. Domestic circuits, international circuits, and one headline gala night that dealers will talk about for the next four quarters.

Designed in Delhi Run worldwide
Slide I The welcome evening — check-ins, badges, the first round of handshakes with the leadership team.
Recognition · Production

The awards gala, scripted and lit from scratch

A custom stage, a custom trophy, a winners' film edited to the second. Music cues matched to category reveals. We design the night so it doesn't feel like the same gala the dealer industry runs every year.

LED stage Winners' film MC & anchors
Slide II Trophy walk — winners called by zone, award handed on camera, photo captured for the brand album.
Destination Mood

Premium stays, contracted with the right operators

Five-star properties picked for the photo, the ballroom, and the breakfast. Dedicated floors for top performers. Welcome desks that move faster than the tourism queue.

Five-star contracting Dedicated floors
Slide III An afternoon at the resort — the kind of moment that ends up on the highlight reel and the brand's Instagram.
Network · Mid-trip

Evenings built so dealers talk to each other

Themed dinners, lounges for leadership Q&A, icebreakers for new joiners. The trip doubles as a dealer community event — the friendships made here carry into the next sales cycle.

Themed dinners Leadership lounges
Slide IV Dealer community dinner — zone-wise seating, regional cuisine, the leadership table within walking distance.
Experiential Layers

Day trips that earn their place in the itinerary

Desert drives, island cruises, heritage walks, a half-day with a chef. We pick excursions that match the group — the agenda is not a copy-paste from last year's brochure.

Curated activities Group-calibrated
Slide V Island afternoon — the day when brand messaging finally stops and dealers start to enjoy each other.
Travel · Logistics

Flights, visas, transfers, all on one sheet

Bulk ticketing, visa documentation, travel insurance, airport desks in every city, rooming lists that survive last-minute changes. Theatrical delivery, spreadsheets behind the curtain.

Bulk flights Visa desk On-ground team
Slide VI Group transfer — coaches, signage, the team in matching jackets, the dealer feeling like a VIP from step one.
What the programme is

A dealer incentive tour in Delhi, scripted around the people who made your numbers.

A dealer incentive tour is a structured reward programme, run for the distributors, regional stockists, and tier-one channel partners who carried your year. It is not a holiday. It is a thank-you that travels — usually four nights, usually one gala, usually in a place that photographs well.

Most programmes we take on mix three things in measured doses. A leadership address that sets the tone. A recognition gala where trophies, slabs, and travel are announced by name and on camera. Just enough destination flavour — a desert drive, a palace dinner, a catamaran — that the trip feels earned and not handed out.

The hard part isn't the booking. The hard part is making the night feel different from the night every other brand ran last quarter. That is what we spend the most time on, and that is what dealers remember when they go back to their offices in October.

"The reward programme is a thank-you that travels — and the night it ends on is the one dealers remember in October."

What we handle

Ten lines of work. One accountable studio.

We sit between the brand and the suppliers — flights, hotels, visa desks, AV vendors, photographers, trophy workshops, gala crews — and run the lot from one shared sheet. You see a programme. We see the moving parts behind it.

i.

Destination shortlist

Shortlists built around group size, budget band, visa rules, weather windows, and the photo mood the brand wants to come back with.

ii.

Flights & ground logistics

Bulk ticketing, documentation support, insurance, coach transfers, VIP desks at every airport, rooming lists that survive last-minute drops.

iii.

Hotel contracting

Five-stars and boutique properties held at negotiated rates. Branded check-ins, dedicated floors, welcome amenities placed in-room.

iv.

Gala night production

Stage design, light plot, sound, content cuts, trophies custom-built, MC and anchors, celebrity acts, scripting run-of-show.

v.

Business sessions

Leadership keynotes, product reveals, dealer feedback forums, zone-wise strategy walkthroughs. We facilitate, you lead.

vi.

Excursions & leisure

Desert drives, island cruises, heritage walks, adventure days, chef-led sessions. Each one picked to suit the group, not the brochure.

vii.

Branded merchandise

Welcome kits, leather organiser sets, embroidered apparel, custom trophies, personalised thank-you boxes for every tier.

viii.

Photography & films

BTS crew, drone pilots, a 3-minute highlight cut within 10 days of return, and a longer archive film for internal town halls.

ix.

Networking events

Icebreaker dinners, themed parties, leadership lounges, and the dealer-meets-dealer evenings that carry over into the next quarter.

x.

Outcome report

Feedback scores, engagement metrics, and an ROI write-up that your sales head can carry into the next quarterly review.

Programme moments

From the welcome desk to the highlight reel.

Six frames from the kind of programmes we run — pulled from past dealer conferences and incentive tours. We don't use stock photography on these pages, and we don't use AI-render imagery. Every image here came out of a real room.

Dealer welcome evening at a five-star resortWelcome evening
Awards gala stage with dealer trophiesGala night
Resort afternoon with dealer groupResort afternoon
Dealer networking dinnerNetwork dinner
Island excursion activityExcursion day
Group transfer coach with dealer signageGroup transfer
Where we deliver

Three destination worlds. Pick the one that matches the message.

The destination is part of the reward. We size the book to the message you want to send — heritage for legacy brands, beach evenings for newer networks, international air tickets for the tier that earns them.

Circuit A Within driving distance of Delhi

Domestic — India

Short-haul destinations for regional dealer books and brand networks that prefer domestic flags. Best fit for 80 to 400 pax over three nights.

  • Goa — beach evenings, sunset cruises, beach-shack dinners
  • Udaipur — palace hotels, courtyard galas, vintage arrivals
  • Jaipur — heritage stays, sound-and-light, elephant polo
  • Rishikesh & Mussoorie — for quieter, more reflective books
Circuit B Short international flights

International — Asia

The route most mid-tier dealer networks pick. The flight time and the visa friction are manageable, and the gala photograph's lifetime is long.

  • Dubai — desert dinners, marina cruises, summit-style days
  • Singapore — city venues, Sentosa evenings, smooth logistics
  • Phuket — island ceremonies, private catamaran awards
  • Bali — private villas, temple dinners, wellness mornings
Circuit C Senior leadership tiers

Long-haul & Europe

The fare is the trophy. Programmes here usually sit at the top of the dealer pyramid and run fewer nights with higher production values.

  • Paris — Seine dinners, château-day, Opera nights
  • Switzerland — alpine galas, watch-studio visits, train transfers
  • Maldives — over-water villas, sandbank ceremonies
  • Mauritius — private-island dinners, catamaran awards
How we run a programme

Six steps. Same on the smallest book, same on the largest.

The sequence below is the spine we have used since 2009. It works for twenty-five dealers in Thailand and for fourteen hundred in Goa. The pieces change, the order doesn't.

i

The briefing

The sales head, the HR team, and the brand sit with us for two hours. Goals, headcount, tier definitions, budget band, preferred timing, and what the marketing team wants the photographs to look like. We capture more than we need on purpose.

ii

The shortlist

Within seven days we send three destination dossiers, two agenda drafts, and an indicative per-person cost table. From here the brand picks one path and we sign a programme letter, not a contract on a multi-page PDF.

iii

The recce

For programmes above 200 pax we walk the venue and the gala setup in person. For smaller books we send a recorded walkthrough with the venue manager on camera. The recce is where the gala night stops being a concept and starts being a layout.

iv

The contracting

Flights blocked under one PNR. Hotels held with deposit. Vendors confirmed, deposits tracked on a shared sheet. The finance team at the brand sees one number every Friday; line items stay with us.

v

The run-week

Our team lands 48 hours ahead. Welcome desks go live. Rooming lists checked twice a day. Gala rehearsal on day zero. Doctor-on-call. Backup coach on standby. Theatrical delivery, with the spreadsheet behind the curtain.

vi

The close-out

Feedback collected on day three of the programme itself. The edit suite turns around the highlight film in ten working days. The outcome report — with engagement scores and an ROI outlook — lands by day fourteen.

Common questions

Things brands ask before they sign.

If your question isn't here, the briefing call is the right place to ask it. We don't hide the difficult questions behind a sales assistant.

Q.

What is a dealer incentive tour in plain terms?+

It is a structured reward programme for the distributors, regional stockists, and tier-one channel partners who drove the year's numbers. It usually runs three to four nights and includes a leadership address, a recognition gala, and enough destination flavour that the trip feels earned. Done well it strengthens loyalty. Done badly it feels like a brochure with a coat of paint on it.
Q.

How long should we run our programme for?+

Three to four nights is what most networks ask for, and it is the length we recommend for a domestic incentive. International programmes often run four to five nights to absorb the travel day. We have run two-night flash domestic programmes and seven-night long-haul incentive tours — the right answer depends on what the brand is trying to communicate to the channel.
Q.

Which destinations work best for dealer tours?+

Domestic books lean on Goa, Udaipur, Jaipur, and Rishikesh. International books at the mid-tier tend toward Dubai, Singapore, Phuket, and Bali. Long-haul — Paris, Switzerland, the Maldives — is reserved for the slim top of the pyramid. The right destination is the one that matches the message, not the one with the best brochure.
Q.

What does a per-person budget actually look like?+

A domestic three-night programme in a five-star sits around ₹75,000 per person for groups of sixty or more, with the gala included. International Asia programmes run between US$2,200 and US$3,500 per person, again with the gala included. The real number depends on room category, gala scale, travel class, and how much entertainment weight the brand wants on the night.
Q.

Do you handle visas, flights, and airport logistics?+

Yes, end-to-end. Documentation, bulk ticketing on a single PNR where possible, travel insurance, on-arrival desks in every city, coach transfers, and meet-and-greet at the home airport. Room drops, dietary flags, and accessibility needs are also captured during the registration desk and carried through to the hotel.
Q.

Can the awards night be fully produced by your team?+

Yes. Stage design, lighting, sound, AV, winners' film, trophy fabrication, MC, anchors, scripted entertainment, and run-of-show — all under our umbrella. If the brand already has a creative agency or an existing trophy vendor, we work alongside them rather than displacing them.
Q.

What group sizes have you handled on one tour?+

Twenty-five on the smallest international programme we have run, and around 1,400 on the largest domestic. The operating model changes at each end of that range — at small sizes we run a tight boutique setup, at large sizes we run a layered zone-wise model with bilingual anchors and dedicated leadership handlers.
Q.

Do you supply branded merchandise and gift hampers?+

Yes. Welcome kits on arrival, leather organiser sets for top tiers, embroidered apparel, custom trophies, and personalised thank-you boxes before departure. We work with the brand's existing merchandise vendor where there is one, or bring in a workshop that fits the budget band.
Q.

Can we see a sample agenda before we sign?+

Yes. At the briefing stage we share two sample agendas — one three-night domestic and one four-night international — under a quick NDA. Both are templates, not past programmes, but they give the brand's commercial team a sense of how the days move and how the gala is paced.
Q.

What is the one thing that separates a good tour from an average one?+

The gala night. Everything else on a dealer incentive tour is logistics — flights, beds, transfers, sessions. The gala is what dealers talk about when they are back in their offices next quarter. We design for that night; the rest of the itinerary exists to set it up.
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