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Burari, Delhi 110084 | Mon–Sat, 10:00 AM – 7:30 PM
+91-9355056666 | [email protected]
On-ground activations in Delhi NCR

BTL Marketing Events in Delhi — built around the buyer, not the banner.

Whether it's a weekend tasting at DLF Mall of India, Noida, a residential sampling drive inside Sector 50 RWA gates, or a branded roadshow van looping between Gurgaon's Cyber Hub and Sector 29 — the brief is the same: a real conversation between the right promoter and the right consumer, on the same day the purchase decision is made.

Corporate Event Management has been running these campaigns since 2017. We hold the permissions, build the booths in our Burari workshop, staff them with trained promoters on our rolls, and push a daily MIS report to your inbox before midnight.

+91-9355056666 Send brief
Crowd engaging with brand activation booths at an indoor pop-up event
120+
Mall days
in 2024 alone
4.9★
Avg rating
across 86 reviews
Select Citywalk, Saket DLF Mall of India, Noida Ambience Mall, Vasant Kunj Ambience Mall, Gurgaon Pacific Mall, Tagore Garden GIP, Noida Phoenix United, Bareilly Select Citywalk, Saket DLF Mall of India, Noida Ambience Mall, Vasant Kunj Ambience Mall, Gurgaon Pacific Mall, Tagore Garden GIP, Noida Phoenix United, Bareilly
Crowd at a high-energy brand activation event with stage lighting
About the work

Below-The-Line, but above the noise.

A BTL — Below-The-Line — event is not a TV spot bought cheap. It is a Saturday afternoon at Connaught Place where a trained promoter asks a curious shopper to try a sample, listens for ninety seconds, and captures a phone number on a tablet. It is a brand ambassador in Pacific Mall, Tagore Garden explaining a new detergent SKU to a homemaker who has come down for the weekend sale.

The channel has been quietly outperforming display ads in Delhi NCR for years — because the cost of mobile data in India is so low that attention has become the most expensive thing a brand can buy. The campaign formats we run recover that attention with face-to-face work, on our rolls, on our terms.

We pair that on-ground muscle with equally disciplined back-office reporting — daily MIS pushed to your phone by 9 PM, consolidated PDFs at week-end, and a closing document that tells you what worked, what didn't and which two venues to drop next quarter.

8 yrs
Operating since 2017
350+
Trained promoters
14
Cities covered
BTL formats

Six on-ground formats we run every week in Delhi NCR

Most campaigns mix two or three of these on the same brief. Single-format campaigns are the exception, not the rule.

Brand Activation Events

Live demos, AR filters, photo booths, influencer walk-ins — the immersive formats that put a 30-second encounter into long-term memory.

01 · Live activations

Mall Activations

Pre-booked slots at 11+ Delhi NCR malls. We manage power, lifts, security and the entire footprint for the day.

02 · Footfall venues

Product Sampling

Sachets, single-use packs and trial-size SKUs at residential gates, supermarket exits and metro stations — every touch PIN-coded for attribution.

03 · Try before you buy

Roadshows

Branded vans and motorcycle squads on fixed weekly loops.

04

Retail / Trade

Modern Trade reps & kirana drives with shelf-audit photos.

05

Experiential Marketing

VR booths, scent corners, taste bars, sound pods — the premium experiential layer for lifestyle and beauty launches. Designed, fabricated, installed and dismantled by our in-house workshop.

06 · Premium format

In-Mall Concerts & Launches

Pop-up stages with regional anchor DJs, autograph walls and contest mechanics — used to convert walk-in footfall into brand memory.

07 · Launch formats

RWA Society Drives

600+ gated communities covered; permission cycle 24-72 hours.

08
The working loop

From approved brief to MIS report in 21 days

The same loop our account managers run on every project — including the FMCG and consumer-tech launches from 2024-25 that you'll see referenced in the FAQ below.

01
Brief & Objective

30-minute call to align on the KPI — footfall, samples, leads, coupons — and on the geo-priority within Delhi NCR.

02
Route & Venue Lock

Map the route, lock mall permissions, identify residential societies, confirm vendor SLAs in writing — all by day 5.

03
Build & Setup

Kiosks, backdrops, van wraps, AV rigs, uniforms. Built in-house at our Burari workshop and dispatched daily.

04
Go-Live & Report

Daily 9 PM push on WhatsApp — footfall, samples, contacts captured, photos and a short supervisor note.

  • Daily MIS
  • Week-end consolidated
  • 7-day closing report
Why teams book us twice

Six reasons the second campaign is easier

Notes from how the work actually runs on a day-to-day basis — not from how brochures describe it.

i.

In-house promoter team, not freelancers

350+ trained promoters on our rolls in Delhi, Gurgaon, Noida, Ghaziabad and Lucknow. They speak Hindi, English and a regional language, and they have worked our tablet-based data entry before.

ii.

Pre-approved mall & RWA relationships

We hold standing permission letters from major malls and 600+ residential RWAs. The permission cycle is 24-72 hours, not three weeks.

iii.

Daily MIS, not a closing deck

Footfall counters, sample counts, contact capture and geo-tagged photos reach you before midnight, every night of the campaign.

iv.

In-house workshop

Glow-sign boards, van wraps, sampling trays, kiosks and trial booths — built in our Burari workshop. Faster turnaround, no third-party delays.

v.

Pricing that survives a review

Day-rate per promoter, transparent booth-build cost, separate lines for consumables and travel. No padded percentages, no surprise line items.

vi.

Tight turnarounds on launch-day work

From approved brief to first live day: 7-9 working days for single-city, 18-21 for multi-city roster. Rushed launches accepted at premium pricing.

Industries where BTL is the dominant spend

FMCG & Personal Care Food & Beverage Consumer Electronics Beauty & Cosmetics Fintech & Banking Edtech & Coaching Real Estate Launches Apparel & Lifestyle Auto & Two-Wheeler OTT & Streaming Home & Kitchen Healthcare & Pharma OTC
Plain answers

Frequently asked — the way brand managers actually phrase them

Anything that targets a specific consumer segment through direct, on-ground engagement rather than mass media. In practice for us in Delhi NCR, that means mall activations, sampling drives at society gates and supermarkets, roadshows with branded vans or autos, retail trade activations, and immersive experiential booths at airports, colleges or expos. Television, print, radio and digital display buys are ATL — outside the scope of this page.

Select Citywalk (Saket), DLF Mall of India & GIP (Noida), Ambience Mall (Vasant Kunj & Gurgaon), Pacific Mall (Tagore Garden & Subhash Nagar), Phoenix MarketCity (Kurla, Mumbai on request), City Centre (Gurgaon & Noida), Promenade (Vasant Kunj), and several others — list updated quarterly. We can also open a new mall relationship in 7-10 working days where required.

For a single-day, single-venue activation with 6-10 promoters, expect 5-7 working days from approved brief. A multi-week, multi-city roster with custom-built kiosks and influencer coordination takes 18-21 working days. Rush campaigns are accepted at a premium and we will tell you upfront if it cannot be done safely.

Per day, per venue: footfall counter readings, sample count distributed, qualified contacts captured (with consent), coupon / QR redemptions, geo-tagged photos in three vertical slots (morning, afternoon, evening), a 30-second phone-shot video, and a short note from the on-site supervisor. We push this on WhatsApp by 9 PM every active day and a 7-day consolidated PDF at the end.

Yes. Noida & Greater Noida, Ghaziabad, Faridabad and Gurgaon run as part of our standard NCR rolls. Lucknow, Kanpur, Jaipur, Chandigarh, Indore and Bhopal are covered by our regional teams — travel and local-coordination costs quoted separately. We have run simultaneous 14-city campaigns, with one client owner per region.

Pricing is split into five lines: (1) promoter day-rate (depends on role — sampler, demonstrator, brand ambassador, supervisor), (2) booth / kiosk fabrication and branding, (3) venue permissions and mall fees, (4) consumables and giveaway stock, (5) travel & outstation stay. A typical single-day mall activation with 8 promoters and a mid-size kiosk in Delhi NCR lands in the ₹85,000-1,40,000 gross range. We share a line-item quote and will not quote without a venue list.

Yes — we coordinate with mall authorities, RWAs, municipal permissions where required (especially for outdoor roadshows and food sampling under FSSAI), and keep the necessary insurance, fire-NOC and electrical safety documentation on file. Clients are sent copies of active permissions before the campaign goes live.

A note on why BTL still beats digital for Delhi launches

India's mobile data is among the cheapest in the world — which means attention is the most expensive thing a brand can buy. A 6-second pre-roll on YouTube hits thousands but converts at sub-1% in our category work. A 90-second conversation between a trained promoter and a curious shopper at a Gurgaon mall converts at 8-22% — with a name, a phone number and a memory. The two channels work best together; the BTL side of that equation is what we operate.

8-22%
BTL conversion
~₹45
Per qualified lead
1,800+
Top-day mall footfall
24hr
Daily MIS turnaround
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